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Editorial Guidelines
The guidelines below present the correct style to use when referring to The MathWorks and its products
- The MathWorks - The "T" in "The" should be capitalized when used as a proper noun. Use a lowercase "the" when used as an adjective. The "M" and "W" in MathWorks should always be capitalized. Do not add an apostrophe or a hyphen. Keep all on one line. The MathWorks should always be referred to in singular form (i.e. The MathWorks is...).
- MATLAB® - MATLAB should always be written with all letters in uppercase. Use the ® symbol on the first reference.
- Simulink® - The "S" should always be capitalized. Use the ® symbol on the first reference.
- Stateflow®- The "S" should always be capitalized. Use the ® symbol on the first reference.
- Stateflow® Coder - The "S" and "C" should always be capitalized. Use the ® symbol after Stateflow on the first reference.
- Real-Time Workshop® - The "R," "T," and "W" should always be capitalized. A hyphen should always be included between "Real-Time." Use the ® symbol on the first reference. Do not abbreviate as RTW.
- xPC TargetBox® - The "x" in "xPC" is always lowercase with the PC in uppercase. Use the ® symbol after TargetBox on the first reference.
- Handle Graphics® - The "H" and "G" should always be capitalized. Use the ® symbol after "Graphics" on the first occurrence.
- blockset – Write in all lowercase when used generically (a blockset). Capitalize the "B" when writing as part of a product name (i.e. RF Blockset).
- toolbox – Write in all lowercase when used generically (a toolbox in the MATLAB product family). Capitalize the "T" when part of a product name (i.e. System Identification Toolbox)
Trademark Statement:
The following are trademarks or registered trademarks of The MathWorks, Inc.
The absence of a product or service name or logo from this list does not constitute a waiver of The MathWorks' trademark or other intellectual property rights concerning that name or logo.
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- Aerospace Blockset™
- Bioinformatics Toolbox™
- Communications Blockset™
- Communications Toolbox™
- Control System Toolbox™
- Curve Fitting Toolbox™
- Data Acquisition Toolbox™
- Database Toolbox™
- Datafeed Toolbox™
- Econometrics Toolbox™
- EDA Simulator Link™
- Embedded IDE Link™
- Embedded MATLAB®
- Extended Symbolic Math Toolbox™
- Filter Design HDL Coder™
- Filter Design Toolbox™
- Financial Derivatives Toolbox™
- Financial Toolbox™
- Fixed-Income Toolbox™
- Fixed-Point Toolbox™
- Fuzzy Logic Toolbox™
- GARCH Toolbox™
- Gauges Blockset™
- Genetic Algorithm and Direct Search Toolbox™
- Handle Graphics®
- Image Acquisition Toolbox™
- Image Processing Toolbox™
- Instrument Control Toolbox™
- L-shaped membrane logo (graphic only)®
- Mapping Toolbox™
- MATLAB®
- MATLAB® Builder™ EX
- MATLAB® Builder™ JA
- MATLAB® Builder™ NE
- MATLAB® Compiler™
- MATLAB® Distributed Computing Server™
- MATLAB® Report Generator™
- Model Predictive Control Toolbox™
- Model-Based Calibration Toolbox™
- Neural Network Toolbox™
- OPC Toolbox™
- Optimization Toolbox™
- Parallel Computing Toolbox™
- Partial Differential Equation Toolbox™
- PolySpace®
- PolySpace® Client™ for Ada
- PolySpace® Client™ for C/C++
- PolySpace® Model Link™ SL
- PolySpace® Model Link™ TL
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- PolySpace® Server™ for Ada
- PolySpace® Server™ for C/C++
- PolySpace® UML Link™ RH
- Real-Time Windows Target™
- Real-Time Workshop®
- Real-Time Workshop® Embedded Coder™
- RF Blockset™
- RF Toolbox™
- Robust Control Toolbox™
- Signal Processing Blockset™
- Signal Processing Toolbox™
- SimBiology®
- SimDriveline™
- SimElectronics®
- SimEvents®
- SimHydraulics®
- SimMechanics™
- SimPowerSystems™
- Simscape™
- Simulink®
- Simulink® 3D Animation™
- Simulink® Accelerator™
- Simulink® Control Design™
- Simulink® Design Optimization™
- Simulink® Design Verifier™
- Simulink® Fixed Point™
- Simulink® HDL Coder™
- Simulink® Parameter Estimation™
- Simulink® PLC Coder™
- Simulink® Report Generator™
- Simulink® Response Optimization™
- Simulink® Verification and Validation™
- Spline Toolbox™
- Spreadsheet Link™ EX
- Stateflow®
- Stateflow® Coder™
- Statistics Toolbox™
- Symbolic Math Toolbox™
- System Identification Toolbox™
- SystemTest™
- Target Support Package™
- The MathWorks™
- Vehicle Network Toolbox™
- Video and Image Processing Blockset™
- Virtual Reality Toolbox™
- Wavelet Toolbox™
- xPC Target™
- xPC TargetBox®
- xPC Target™ Embedded Option™
Other product or brand names may be trademarks or registered trademarks of their respective holders.
Updated March 5, 2010
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